In a strategic move to bolster the Maldives’ brand presence within the Australian market, Visit Maldives and the national airline, Maldivian, have jointly participated in the “Luxury Escapes Live” exhibition held in Melbourne. The primary objective of this initiative is to position the Maldives as a premier high-end travel destination and to generate awareness for the newly introduced Melbourne-Malé charter flight operations by Maldivian.
Furthermore, Visit Maldives has entered into a Memorandum of Understanding (MoU) with Luxury Escapes to solidify further collaborative efforts in destination marketing. Throughout the exhibition, the dedicated “Discover Maldives” pavilion served as a key touchpoint, providing Australian travelers with comprehensive insights into various segments of the Maldivian tourism industry and offering exclusive, specially curated travel packages.
