To commemorate the 55th anniversary of the Maldivian tourism industry, the government has designated 2025 as “Visit Maldives Year.” In accordance with the decision made by President Dr. Mohamed Muizzu, a specialized steering committee—comprising relevant government authorities and industry associations—has been established to coordinate the event. Work on the official campaign branding and logo design is currently underway.
The primary objectives of this initiative are to bolster the global promotion of the Maldives, aiming to attract 2.5 million tourists and increase tourism-related revenue to USD 6 billion. This nationwide campaign is designed to be inclusive, ensuring the active involvement of resorts, local guesthouses, and island councils across the country.
