Membership fees for small and medium-sized enterprises (SMEs) operating within the Maldivian tourism industry have been reduced.
Visit Maldives (Maldives Marketing and Public Relations Corporation – MMPRC) stated that this initiative aims to support small businesses and enhance their participation in the international promotion of Maldivian tourism.
Speaking at a press conference held at the President’s Office, Ibrahim Shiuree, the Managing Director of Visit Maldives, announced a significant reduction in the fees previously charged to guesthouses. He noted that while guesthouses were formerly required to pay a membership fee of USD 1,000, the new fee structure sets the rate at USD 350 for properties with fewer than 25 rooms and USD 750 for those with more than 25 rooms.
“This change has been very well received by all stakeholders. We are already receiving numerous inquiries from interested parties, and this policy is now officially implemented,” Shiuree said.
The membership fee for guesthouses is payable annually at the beginning of each year.
Visit Maldives expressed its commitment to expanding the industry’s marketing network this year by introducing affordable membership opportunities that encourage broader participation. They emphasized that these measures ensure both small and large enterprises can contribute to the global promotion of the Maldives.
In addition to the reduction in membership fees, the corporation has decided to lower the costs associated with roadshows and other promotional activities. Visit Maldives will also offer opportunities for “non-physical participation” in events held under its banner. This includes digital showcase representation and various platforms to market and expand businesses within the international market.
Furthermore, Visit Maldives announced that businesses such as resorts and guesthouses participating in organized content trips will be provided with high-quality promotional material to aid in their marketing efforts.
