The Chairman of MATI, Mr. Hussain Afeef, has stated that the ITB Berlin fair has played a significant role in elevating Maldivian tourism to its current level. He highlighted that through the country’s consistent participation in this fair over the past 45 years, the Maldives has successfully diversified its tourism sector, evolving from a resort-based model into a versatile destination that now includes guesthouses and caters to family-oriented vacations. Mr. Afeef further emphasized that promoting Maldivian tourism products in the world’s largest marketplace is essential, describing it as the most crucial opportunity to market the Maldives globally. In this year’s fair, 159 representatives from 67 Maldivian companies are participating to showcase the country’s resorts, guesthouses, and safari vessels to the world.
