The Maldives has once again marked a significant presence at ITB Berlin, the world’s leading travel trade fair. Represented by 159 delegates from 67 companies, the Maldives showcased its natural beauty and rich heritage through a captivating 504-square-meter stand. During the exhibition, a strategic partnership was established with the international TUI Group to further promote the Maldives as a premier destination. The most notable highlight of the event was the official signing for the Maldives to serve as the “Host Country” for ITB Berlin next year. This prestigious opportunity is expected to significantly strengthen the Maldives’ tourism brand globally and pave the way for tapping into new markets.
